Talk to our Team Member:

+91 91633 32277 | info@addmania.com

ATTENTION HOTELS & RESTAURANTS :: Generate Quality Customer Traffic with your Brand Logo Dining Card at No Up-front Costs. | We cover all the costs of Developing and Distributing your Promotional Packages.

F.A.Q

1. HOW DOES ADDMANIA REACH AND HIT YOUR TARGET AUDIENCE?
2. HOW DOES ADDMANIA EXPAND YOUR TARGET SEGMENT?
3. HOW DOES ADDMANIA FILL THE UNUSED CAPACITY or REDUCE THE OPPORTUNITY LOST?
4. HOW DOES ADDMANIA INCREASE REPEAT VISIT OR FREQUENCY OF VISIT?
5. HOW DOES ADDMANIA ENSURE RETENTION OF CUSTOMERS?
6. HOW DOES ADDMANIA PROVIDE MEASUREABLE RESULTS?
7. WHAT IS THE COST INVOLVED IN THIS PROGRAM?
8. WILL YOU BE IN CONTROL?
9. HOW DOES ADDMANIA INCREASE LOYALTY OF CUSTOMERS?
10. HOW DOES ADDMANIA INCREASE THE SYMBOLIC MEANING?
11. ARE YOU FIDNING THE WAYS TO PROMOTE ROOM BUSINESS?
12. For the hotel & restaurant advertising company?
13. Tried Several ways! still not satisfied with the RESULTS?
14. Stressed with increasing COST of marketing?
15. Hotel Branding Strategies?
16. Hotel Brand Positioning ?
17. Word of mouth marketing of hotel ?
18. Brand awareness of hotel ?
19. How to promote hotel offline?
20. Ways to promote hotel online ?
21. Ideas to increase food & beverage business?
22. Want to increase your “FOOTFALL” ???
23. Tips to build innovation into your hotel sales ?
24. Want to increase customer traffic in Low Season???

HOW DOES ADDMANIA REACH AND HIT YOUR TARGET AUDIENCE?
ANSWER:


This is the segmentation of Indian Market by Income

Hunting down the cheap dining out offer is a way of life for many. Consumers have developed a discount voucher-scheme mentality when it comes to eating out. Survey says the people using dining discount voucher-websites are not belong to elite or consuming class but more likely tech-savvy, educated under-35s.

The popularity of these deal websites has raised concerns that some operators are now becoming reliant on them. Business owners are pressured into getting them to believe it will bring customers WHO will return as a full price paying customer! Really all you get are "Deal Hoppers" just looking everyday where they can get a cheap dining out offer. Restaurant business owners do not realise or even know how much damage it can do to their business. They are not taking time to review and measure the results from discount website.

Restaurant brands could find it hard to convince consumers to pay full price until and unless you reach and acquire your target audience through any promotional campaign.

Addmania’s Designed Promotional campaign
The main objective of our promotional activity is to reach, hit, and acquire your target segment. Based on your premium service and price, we select the most appropriate segment market to reach and acquire on behalf of you. At ADDMANIA, our team of professionals select our client’s target customers with the help of our highly advanced data filtration system. We design attractive offers based on your need, profit, and margin and convert them into your brand embossed Dining Privilege Card and Preferred Leisure Card along with high quality collateral and sell this at a cost ranging from Rs.1000 to 10,000 to your target audience through face-to-face relationship based marketing. Our customers make an investment in your brand before they first step through your door. Addmania strategy is to reward the customers for loyalty as a complimentary rather than offering great discount or great deals. Our designed offers are more attractive than great discounts or deal, could be more beneficial for their brands.

NOTE: Only a customer who will make an investment of Rs. 1000 to 10,000 in your brand before attending your outlet whose day-to-day lifestyle and purchasing power fits with your premium service and price.  

“Operators need to think about what discounting does to customer perception and the market position of their business. If the business lowers its price downwards then they are altering customer perception of their position in the market.  Customers very quickly get used to paying a lower price for a particular level of service, so if operators effectively raise the price by stopping the discounts, customers could end up feeling cheated.”



HOW DOES ADDMANIA EXPAND YOUR TARGET SEGMENT?
Answer: While acquiring your target customers, we approach wide market segment with consistent and persuasive communication to increase your brand trail. When services and quality of foods deliver promised quality and value, it creates satisfied customers and become your regular customers who become instrumental in spreading favourable word of mouth marketing to other prospective customers.


HOW DOES ADDMANIA FILL THE UNUSED CAPACITY or REDUCE THE OPPORTUNITY LOST?
Answer:-

Great foods and great services are the component of good restaurants and hotels industry but they are not the reason for success. Managing the fixed cost, filling the unused tables & rooms, utilizing the full capacity & resources, and reducing the opportunity lost are the main reason for success of a foodservice and hospitality industry.

Through ADDMANI’S unique and innovative designed loyalty program based on your needs and profit margins, you can minimize the opportunity lost and maximize the utility of capacity and resources leading to higher profits.  As you know every unused capacity (tables & rooms) and resources (man, material, money & machine) is lost of revenue.

Unused capacity sharing fixed cost and depreciation cost

FIXED COST

1.Overheads
2. Salaries
3. Rents       
4. Housekeeping & Hygiene cost
5. Lighting & Cooling expense
6. Security
7. Technology

DEPRECIATION COST

1. Cooking Equipments & Tools
2. Cooling Machineries
3. Furniture & Crockery
4. Computers
5. Soft furnishings etc.



These fixed costs and depreciation costs are the main investment and not the core product or service of hospitality and foodservice industry. To reduce these fixed costs and depreciation costs, you need to convert more core products (chicken) into total products (chicken Tandoori). For this you need more customer traffic and repeat visits.

By outsourcing ADDMANIA, we can act as a catalyst in generating demand, filling unused tables & rooms, growing revenues, and improving profitability margin-consistently.  When in the hands of ADDMANIA, your brand will make a fast and positive impact in the marketplace. We will rapidly grow your customer base across the private to residential, small to medium enterprises target markets, medium to large enterprises target markets, very rich to consuming class. Our designed program gives you not only one but up to a dozen chances to make them a customer for life!

No upfront cost involved in this program. We cover all the costs of designing, developing and distributing your promotional package (Dinning Privilege Card and Preferred Leisure Card) to your target audience. Partnership with ADDMANIA is 100% self-funded.


HOW DOES ADDMANIA INCREASE REPEAT VISIT OR FREQUENCY OF VISIT?
Answer: Enrolling customers into the ADDMANIA’s program gives us the chance to build ongoing relation with each of your target customers. We make the deal very attractive for the customers so that the customer’s frequency of visit in the whole year to your establishment shall be over and above your expectations and which shall certainly fulfil the purpose of the exercise. We make the Dining Privilege Card and Preferred Leisure Card with a minimum validity of one year containing approximately 100 perforated coupons to meet all the needs of our client’s target customers. These perforated coupons contain accommodations offer, marriage anniversary offer, birthday celebration offer, banquet booking offer, corporate offer, dining and beverage offer, ladies kitty party offer, and buffet offer. These offers always keep your brand and establishment top-of-mind when customers make their everyday choice or any special group events instead your competitors.


HOW DOES ADDMANIA ENSURE RETENTION OF CUSTOMERS?
Answer: We design attractive offers based on your need, profit, and margin and convert them into your brand embossed Dining Privilege Card along with high quality collateral with a validity of One Year and sell this at a cost to the customers. Your brand embossed Dining Privilege Card develops a feeling of association with your brand and this association feeling increases the retention. We make the offer to satisfy all the needs of the customer like accommodations offer, marriage anniversary offer, birthday celebration offer, banquet booking offer, corporate offer, dining and beverage offer, ladies kitty party offer, and buffet offer. Once customers start visiting your establishment regularly with this Dining Privilege Card, you get more and more opportunity to recognise your customers by name. Human being likes recognition to feel different from crowd and this recognition leads to high retention with your brand.


HOW DOES ADDMANIA PROVIDE MEASUREABLE RESULTS?
Answer: Usually your new customer’s acquisition efforts involve sporadic, unmeasured and usually unplanned investments. The cash spent on this type of effort consists of salaries, phones, free consulting, demos, administrative time, marketing and communications and sometimes promotional or entertainment activities. In this situation the "they do whatever it takes to bring in the business" philosophy becomes the main driver of your sales force efforts. What you really need is a co-coordinated plan to measure results against expenditures. We follow RFM (Recency, Frequency, and Monetary) Model. Through this model, our clients are able to trace every details of every visit of Dining Privilege Cardholder. You can easily monitor the customer’s recency of visit, frequency of visit, and monetary value in every visit. Through application of ADDMANIA’S designed model, you can easily access day-to-day business, or monthly business, or yearly business. Only ADDMANIA provides measureable results. 


WHAT IS THE COST INVOLVED IN THIS PROGRAM?
Answer: We cover all the costs of developing and distributing your promotional packages includes Brand Logo Embossed Plastic Card and high-quality, fully-colored professional produced collateral. Our clients get the benefit of an ongoing promotional campaign without having to open their checkbook. Our clients capture the upside of increased business and customer traffic – but we assume the cost of delivering your message. Our clients invest only in results – not in impressions that fail to attract a new customer. Only a company with confidence that they can get the job done could offer a performance-based guarantee like this. Partnership with ADDMANIA is 100% self-funded.


WILL YOU BE IN CONTROL?
Answer: Yes, you will always be in control. You approve all offers, collateral, and design of Dining Plastic Card to ensure integration with your overall communications plan. Even after we initiate the program, you can regulate its impact overtime to better manage new customers’ traffic flow. Our Rules Of Use will restrict the customers to take undue advantages.
RULES OF USE:


HOW DOES ADDMANIA INCREASE LOYALTY OF CUSTOMERS?
Answer: Enrolling customers into the ADDMANIA’S program gives us the chance to build ongoing relationships with each of our client’s target customers. We work very hard to make the offers and approach attractive to ensure that your target customers always continue to keep our clients service and establishment top-of-mind when they make their everyday choices – or plan any special group events.


HOW DOES ADDMANIA INCREASE THE SYMBOLIC MEANING?
Answer:  The Dining Privilege Card and Preferred Leisure Card marketed through direct marketing (face-to-face relationship based marketing) and sales approach. The important function of face-to-face relationship based marketing is to increase the perceived value of our client’s brand by giving it a symbolic meaning (Brand Logo Embossed Plastic Dining Card) that makes it more valuable to the consumer. The aim of this designed program is to keep our client’s brand name always fresh in the target audience’s memory.


ARE YOU FIDNING THE WAYS TO PROMOTE ROOM BUSINESS?
Answer: Nowadays there is too much competition in room businesses as hotels are growing like mushrooms. To keep you in the competition and make your brand name always fresh in your target audience’s minds you have to promote your room business.

And only ADDMANIA can give you a unique solution for your problem.... We can increase your market presence in such a great manner by branding all the potentials you do have that you will be overbooked even in the off season.

Our marketing consultant will work with you one-on-one to develop a customized room promotion plan with specially designed attractive, lucrative & specific offers focusing on rooms only like Special Business Package, Special Family Package, Off-season Package, Weekend Packages etc in order to accomplish your room business goals. We have become expert in development and execution of direct marketing program. ADDMANIA's direct marketing approach is the most effective method of nurturing a hospitality brand image in the short and long run. The important function of ADDMANIA's face-to-face relationship based marketing is to increase the perceived value of your brand by giving it a symbolic meaning (Brand Logo Embossed Plastic Dining and Leisure Card) that makes it more valuable to the consumer. The aim of this designed program is to keep your brand name always fresh in your target audience’s memory. We are leader in delivering unique customer acquisition and retention programs that have successfully brought our clients new customers, increased brand awareness, increased revenue, and enhanced brand loyalty by harnessing face-to-face referral marketing.


FOR THE HOTEL & RESTAURANT ADVERTISING COMPANY?
Answer: Regardless of what business you are in or where it is you are located, the saying holds true that it pays to advertise. This is certainly true in the hotel industry. Many hotels find it can be advantageous to work with hotel advertising agencies in order to market their brand to a wider market. There are experienced hotel advertising agencies available nationwide. These agencies are specialists in designing and implementing advertising spots and campaigns for hotels and hotel chains. Though there are a lot of advertising companies for hotels but they charge a handsome amount for giving exposure to the hotels through different mediums.

Only Addmania provides strategic planning and consulting for a wide variety of creative marketing campaigns, and all service packages are customized to fit the unique needs, timeline, resources, and budget of the hoteliers. ADDMANIA is a sales and marketing company and works with Hotels, Restaurants, Resorts and Bar as an outsourced sales partner to provide customized, cost–effective and long-term sales solution that result in increased customer traffic, customer retention, brand awareness, brand loyalty, and satisfied guests.

ADDMANIA is one of the leading providers of outsourced face-to-face sales solution to the foodservices & hospitality comprising Hotels, Restaurants, Bars, and Resorts etc. At ADDMANIA, our team of business professional review, plan, and recommend key marketing initiative which are customized to each client requirement and brief. Our position is unique in that we assume the role play of an extension of the client's marketing team and our hand-on approach ensures a well thought and regimented implementation of the suggested marketing initiative business plan that has been approved following through analysis of the unique position of the client's product.


TRIED SEVERAL WAYS! STILL NOT SATISFIED WITH THE RESULTS?
Answer:  Marketing or Promotion strategies used by hotels:- we can divide the promotion strategy in two sections, first one is the online promotion through different websites and social media tools and the other one is the offline promotion through outsourcing marketing companies or making their own marketing strategies. Social networking websites are a great platform to give exposure to the hotels. Several sites are also available to provide reviews of hotels around the world and these sites are visited by a huge no. of people hence enlisting the hotel’s name on the website’s list of hotels also is considered a good technique for the hotels. Creating a website always help hotels to give more information to the customers in the easiest way. The new trend in promoting hotels online is offering deals through group buying platforms. Online discount sites offer deals at massive discounts. But the discounts that are given through these kinds of websites are huge and it causes loss to the hoteliers. Hoteliers get to find a lot of options in terms of online promotion of their hotels but when it comes to the offline promotion, Addmania is undoubtedly the best solution for the hoteliers as it gives a unique solution to the hoteliers according to their needs and preferences that too without any cost involvement from the hotelier’s side. Addmania designs attractive offers based on the hotelier’s need, profit, and margin and convert them into the brand embossed Loyalty Privilege Card along with high quality collateral with a validity of one year and sell this at a cost to the customers. This brand embossed Loyalty Card develops a feeling of association with the brand and this association feeling increases the retention. Addmania makes the offer to satisfy all the needs of the customer by various offers like accommodations offer, marriage anniversary offer, birthday celebration offer, banquet booking offer, corporate offer, dining and beverage offer, ladies kitty party offer, and buffet offer. Once customers start visiting the establishment regularly with this Loyalty Card, hotels get more and more opportunity to recognize the customers by name. Human being likes recognition to feel different from crowd and this recognition leads to high retention with the brand. Hence Addmania’s promotion strategy for hospitality services does not only provide the maximum no of customer acquisition but does the retention program as well to keep the customers throughout the year.

Low cost ways to promote hotel business:- social media is a great tool to promote hotel business and it is the most effective low cost way but the exposure at the websites are very limited unless the space is not bought and it does not give assurance to reach everyone and leave an impression on the viewer’s mind. It is very important to give the brand the maximum exposure along with the assurance of giving it a great brand value. The best low cost way to promote hotel business will be definitely by outsourcing Addmania as it is a leading company in developing, designing and distributing the Logo Embossed Loyalty Card to the hotel’s target segment at its own costs. The Preferred Leisure Card marketed through direct marketing (face-to-face relationship based marketing) and sales approach. ADDMANIA's direct marketing approach is the most effective method of nurturing a hospitality brand image in the short and long run. It increases the perceived value of the hotel’s brand by giving it a symbolic meaning (Brand Logo Embossed Plastic Dining Card) that makes it more valuable to the consumer. The aim of this designed program is to keep hotel’s brand name always fresh in the target audience’s memory. This unique customer acquisition and retention programs can successfully bring hotels new customers, increased brand awareness, increased revenue, and enhanced brand loyalty by harnessing face-to-face referral marketing.


STRESSED WITH INCREASING COST OF MARKETING?
Answer: Hotel marketing without cost:- marketing-a necessary component of every business that often becomes a huge expense with seemingly negligible results. Staffing companies spend outrageous amounts on four-color brochures and high-gloss marketing materials that many times never get read or worse, become obsolete before they are even used. Radio and TV advertising can be cost prohibitive. The monthly expense for yellow page advertising is mind-boggling when you consider its questionable impact. As a business owner/manager you must choose the marketing methods that will best utilize whatever limited budget is available and what if you do not have to keep budget for your hotel’s marketing promotion? The best way to do marketing for your hotel will be by outsourcing Addmania as we provide the best marketing plan for hotels at zero cost investment from the hotel’s side. By outsourcing to us, our clients save time, effort and development costs and only pay us for the results we generate. There is no upfront investment and only a company that is confident about the result can offer a performance based guarantee like that. We cover all the costs of developing and distributing our clients’ promotional packages containing Brand Logo Embossed Plastic Card and high-quality fully-colored professional produced collateral. Our clients get the benefit of an ongoing promotional campaign without even opening their checkbook. Our clients capture the upside of increased business and customer traffic – but we assume the cost of delivering your message. Our clients invest only in results – not in impressions that fail to attract a new customer. Only a company with great confidence can offer a performance-based guarantee like this. Partnership with ADDMANIA is 100% self-funded.


HOTEL BRANDING STRATEGIES?
Answer:  Hotel Branding Strategies:- creating and sustaining a brand is integral to successful marketing for all companies. Successful branding contributes to awareness, loyalty, and affinity and in turn, a company’s bottom line. While creating a brand is a challenging process for all industries, in the hotel industry, branding presents a unique set of challenges and opportunities. To make a strong brand value of your hotel you need to create and spread brand awareness, develop your brand preference and enhance brand loyalty. No matter how great your food and service, if no one knows, it would not sell. The current landscape of the hospitality sector pushes hotels to work harder in differentiating their brand and promoting their services. For sure, travelers have different needs, which means brand developing and segmenting is a must. In addition, branding can also allow hotels to grab opportunities that can come up from business alliances, pricing structure or product extensions.

By outsourcing to Addmania, our team of representatives shall act as a professional ambassador for your brand and establishment. Our team of representatives shall engage each and every target individual in a conversation to ensure that they get to know everything about your brand, establishment, services, and offers. Each presentation is made in a courteous and professional face-to-face setting with your target audience. Each presentation creates quality high brand awareness among your target segment and this personal rapport translates into effective and high-value business.


HOTEL BRAND POSITIONING ?
Answer:  Hotel Brand Positioning:- hotel marketers attempt to create a unique position for their hotel brands—a set of attributes that set the brand apart from competitors. Brand positioning is how a product is perceived in the mind of consumer in relation to competitors’ brand in the market.

  • KEEP YOU FIRST CHOICE:- ADDMANIA’S designed promotional programs try to satisfy every hospitality needs of your target audience so that acquired customers through this promotion keep your service and service product first choice when they make their day-to-day choice or any special get-together with family, friends, or office colleague
  • GENERATE UNIQUE SELLING POINT:- your customers need a reason to come to you instead of your competition. Good food and great service is not unique selling point. Good food and great service can support a unique selling point. We make the deal very attractive for the customer so that the customers attracts towards our client’s service establishment.
  • DEVELOP FEELING OF ASSOCIATION:- ADDMANIA’S beautifully designed Dining Privilege Card and Preferred Leisure Card looks like Credit Card develops a feeling of association with your brand and generates the reference for your brand to the thousands of other prospective customers.


WORD OF MOUTH MARKETING OF HOTEL ?
Answer:  Word of mouth marketing of hotel :- word of mouth has a great importance in building your brand. You can have a great product or service, but if people don’t know about it then it does no good. Never underestimate the power of word-of-mouth. Since your existing customers are likely to tell their friends about your restaurant, frequent customers are your best resource for marketing. Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. While it is difficult to truly control word-of-mouth (WOM), there are some ways to 'manage' WOM for the purpose of word-of-mouth marketing (WOMM):

  • Build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment)
  • Promotional Campaigns (most preferred)
  • Controversial Advertising
  • Customer membership clubs

Successful Word of Mouth requires strategic thinking and serious work and Addmania helps hotels with innovative strategies and creative ideas. Addmania does Promotional Campaign for leading hotels to provide them with unique customer acquisition without any upfront investment. We do the promotional campaign with our skills & expertise to build a strong foundation for word of mouth marketing. We not only enlist thousands of new customers to the acquisition list but also keep taking their feedbacks about the services and those new & happy customers gladly tell others about the respective brand. Addmania works with companies to understand their strengths and needs; we understand the value behind creation of relationships and associations which is extended far beyond the professional ambit. We firmly believe a satisfied client is a veritable mouthpiece for other prospective clients.


BRAND AWARENESS OF HOTEL ?
Answer:  Brand awareness of hotel:- creating a brand is the central core to a business; but getting that brand recognized in a busy and noisy industry is the next step. Marketing strategies agree that brand awareness in any industry gives that company an edge. The way in which you present your brand to consumers will ultimately dictate how successful your product offerings will become. Brand awareness is a pivotal part of any successful local marketing strategy, whether you are a well established brand or a start-up. Some of the best strategies to make strong brand awareness of your hotel are

  • Build Brand Loyalty with Target Market:- creating a community around a brand is one of the basic principles of brand awareness. This involves connecting with people and creating positive feeling about the brand. The object is to make the brand memorable in a good way and to keep it memorable by constantly reminding consumers of the brand message and logo.
  • Excel at Customer Service:- being efficient and courteous is no longer enough. Adequate customer service is the standard for most businesses, it will therefore be necessary to consistently go above and beyond to build brand awareness. This means excellent customer care both before and after the sale along with exceeding expectations in all areas of service.
  • Increase Brand Awareness with Addmania: - Addmania offers companies the ability to develop and promote their brand directly within their target market by using tried and true consumer engagement marketing programs.

No matter how great your food and service, if no one knows, it would not sell. Awareness generates the interest and interest creates a desire, and desire converts into action, e.g. purchase of service product. The whole sequence grinds to a halt even if one task is unachieved. By outsourcing to Addmania, our team of representatives shall act as a professional ambassador for your brand and establishment. Our team of representatives shall engage each and every target individual in a conversation to ensure that they get to know everything about your brand, establishment, services, and offers. Each presentation is made in a courteous and professional face-to-face setting with your target audience. Each presentation creates quality high brand awareness among your target segment and this personal rapport translates into effective and high-value business.


HOW TO PROMOTE HOTEL OFFLINE?
Answer: Hotels can be promoted offline through different sources starting from advertisements, publishing leaflets & pamphlets, organizing different events or taking part in different events of hospitality industry but all these involve a huge expense. Addmania works as a wonder here as it gives innovative marketing strategies to hoteliers to establish a strong brand name by approaching the targeted customers repetitively through face-to-face relationship marketing, tele-marketing and various other marketing strategies, i.e business to corporate marketing, business to residence marketing, corporate event marketing and retail marketing channel. Addmania is a leading company in developing, designing and distributing the DINING & LEISURE CARD to the target segments at its own cost. The aim of this designed program is to keep the client’s brand name always fresh in the target audience’s memory. Promote hotels offline through Addmania’s unique customer acquisition and retention program which can successfully bring the hotels new customers, increased brand awareness, increased revenue, and enhanced brand loyalty by harnessing face-to-face referral marketing. Addmania’s marketing program is a zero cost investment program hence the hoteliers do not have to bear the cost of the program on their shoulder and it is undoubtedly the best way to promote hotel offline.


WAYS TO PROMOTE HOTEL ONLINE ?
Answer:  Ways to promote hotel online:- Social media plays a pivotal role in promoting hotels online nowadays as it has a great reach and the no. of subscribers are increasing day by day. Social and networking websites are a great platform to give exposure to the hotels. Several sites are also available to provide reviews of hotels around the world, such as TripAdvisor and these are visited by a huge no. of people hence enlisting the hotel’s name on the website’s list of hotels also give an advantage to the hotels. Creating a website always help hotels to give more information to the customers in the easiest way. The new trend in promoting hotels online is offering deals through group buying platforms sites such as online discount website deals at massive discounts. But the discounts that are given through these websites are huge and it cause loss to the hoteliers, here Addmania comes with such a great solution that not only attracts customers with great deals but also keeps a balance and keeps hotel’s profit margin higher.


IDEAS TO INCREASE FOOD & BEVERAGE BUSINESS?
Answer:  Ideas to increase food & beverage business:- food & beverage give a high profit margin to the hotels so it is very important to use this particular section as a master weapon. Many hotels provide discounts on food & beverages at some fixed percentage by issuing a loyalty card but they fail to meet the customers’ needs as they have a very limited reach and a monotonous pattern. Addmania approaches the targeted customers with many innovative & attractive offers which generate an interest in the consumers’ mind and lead them to get the promotional package for their use and once they avail the service they are bound to visit the hotel throughout the year for experiencing the food and beverage for different occasions and events. The restaurant industry has been conditioned to believe that only traditional marketing efforts can be applied to grow sales because everyone else is doing so, hence it is necessary to think out of the box and outsource Addmania to increase food & beverage business through non-traditional activities that will make the hoteliers reap the rewards.


WANT TO INCREASE YOUR “FOOTFALL” ???
Answer: Increase your footfall of hotel:- first impression is everything in the hospitality sector. Customers make a decision about where to eat, drink and sleep in a heartbeat. Good customer service can attract new business and can create a loyal customer base:

There are many ways to instantly increase footfall:

  • Create clear branding:- having a clear brand will ensure that customers know what to expect from your venue. Clients can be put off by a venue with no identity, as it’s too much of a risk to enter – especially if it’s for an important occasion or a business meeting. Having a distinct brand that’s simple but noticeable tells your customers who you are and what you’re all about. It will help to increase footfall.
  • Retain Your Customers:- a customer is like a prized possession. Do not forget about your customers. Everyone loves attention and has a need to know that others care about them.
  • Address your interior:- some venues tolerate an interior layout that doesn’t suit their requirements, but that’s not how it should be. Simple changes to the positioning of your furniture or access to your bar can breathe new life into your venue and increase the longevity of a visit and footfall, which ultimately puts more money in the cash drawer.
  • Build customer loyalty:- returning customers are the foundation of any successful business, so think of ways to encourage and maintain customer loyalty. Venues that cater for passing trade often use loyalty cards with a free product incentive after repeat visits. These encouragements channel regular customer to your venue & increase footfalls.
  • Broaden your horizons:- explore other avenues that could help to increase footfall through your doors. You may be able to diversify your services by reinventing a space that’s always empty – perhaps you could use it as a meeting space or a function room? If it’s food or drink you offer, invest in a take-away or delivery service for busy workers in nearby offices. These avenues could develop into new services altogether, therefore increasing your reputation and commitment to customers’ needs.

Partnership with ADDMANIA is 100% self-funded. We assure you to increase customer’s footfalls to the extent of more than 70% on the whole with a waiting period of few weeks at your service establishment like hotels, motels, restaurants, bars, lounge bars, resorts, and leisure park which shall certainly cover your spending and beyond. It is absolutely certain that when it comes to organizing any promotion, our team works in a very professional manner and we have our own methods which when applied does get us guaranteed results.


TIPS TO BUILD INNOVATION INTO YOUR HOTEL SALES ?
Answer:  Tips to build innovation into your hotel sales:- There are many hotels that have cost a fortune to build and are standing with empty rooms and unused tables. In many cases, if not all, a primary cause is the lack of innovative thinking and action so it is very important to build innovation into your hotel sales by introducing new and creative strategies. Addmania is an innovative service marketing team of professionals and its primary objective is to assist ventures essentially within the foodservices & hospitality industry comprising hotels, motels, restaurants, bars, lounge bars, resorts and leisure parks to give hotels higher sales. ADDMANIA can act as a catalyst in generating demand, filling unused tables & rooms, growing revenues, and improving profitability margin-consistently. When in the hands of ADDMANIA, hotel’s brand will make a fast and positive impact in the market. ADDMANIA has developed a unique software-RFM that will be of benefit to your business in ample ways. If your business is wasting money on customers who are of little worth to you, or may have even ceased being your guest, then ADDMANIA’S RFM segmentation can help. RFM is an effective process for marketing to your loyal guests and this software gives visit-behavior by recency, frequency and monetary to determine what offers work for different types of guests. The Recency segment tells you which guests have ceased trading with you, and the monetary segment tells you who your real big hitters are. With RFM, you can ensure you are targeting the right set of customers who are most likely to respond. RFM is a powerful segmentation method for predicting guests’ response and ensures improvement in response as well as profits. Addmania’s designed program gives not only one but up to a dozen chances to make them a customer for life.


WANT TO INCREASE CUSTOMER TRAFFIC IN LOW SEASON???
Answer: Low season marketing ideas for hotel:- Every hotels go through a rough patch during the off season period and they face low customer traffic, so it is necessary to handle the situation with great expertise to avoid loss during this time. The most important methods are:

  • If you know when the slow season is you can plan and prepare. With careful planning and enough preparation, you can potentially prevent your business from experiencing loss in sales during slow seasons.
  • If you want to boost your sales it is not only important to focus on getting new customers. Remember that you already have an existing database of converted prospects – your current customers! Make an effort to reach out to them. They are the best source of additional sales at any given time in your business. Repeat business is a proven step to move towards the success of higher profit.
  • Most businesses also cut back on their marketing and advertising budgets during these times, so it is important to keep running the promotion during this time of period to get maximum exposure. • Offering discount and lucrative offers to the customers on various section i.e accommodation, food & beverage, banquet services etc.

Giving discounts and attractive offers are the best way to handle the low season blues that hotels face during the off season periods. But offers and profit margin both have to be kept in mind while dealing with it and most of the times hoteliers cannot manage both ends well. Addmania can get hoteliers out of the blues by introducing some very attractive packages to boost up the business and increase profit margin and the offers are made in such a way that even after giving lucrative offers, the hoteliers will still get a strong hold of their business. Addmania’s offers are designed to give the best ideas for low season marketing for hotel as they focus on the period of dry season so that the guests keep visiting and availing the services throughout the year. Making unique, desirable and different offers always give an advantage and where it comes to Addmania, it provides the most effective results in the time period of low season for hotels by promoting and highlighting the dry season in a great way.

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